In South Korea, people view public displays of affection (PDA) differently from many Western countries. Couples often hold hands or give a quick hug, but they usually avoid more intimate gestures like kissing in public, as many consider them inappropriate. These attitudes reflect Korea’s cultural values, which prioritize modesty and respect, particularly in public spaces. By understanding these norms, you can navigate social situations more easily and show respect for Korean traditions.
Traditional Views on Public Affection in Korea
South Korea has deep roots in Confucianism, a philosophy that has shaped social interactions for centuries. Confucian values emphasize respect, modesty, and proper behavior, especially in public and among family or social hierarchies. Because of this, people avoided showing affection openly in public for many years. Society expected couples to keep their emotions private, especially around elders or strangers.
People avoided hugging, holding hands, or kissing in public because others often disapproved of these actions. They believed it was important to stay dignified and in control, and many saw anything different as inappropriate or embarrassing. Even married couples usually acted reserved in public, showing how much Confucian values shaped daily life in South Korea.
The Influence of Modernization
In the mid-20th century, South Korea began to modernize quickly as the country recovered from the Korean War. Western culture started to influence daily life, bringing changes in fashion, music, and entertainment. However, traditional values in Korea still shaped social norms, and public displays of affection remained uncommon.
Even during the 1980s and 1990s, couples were cautious about showing physical closeness in public. Holding hands or hugging was rare, and gestures like kissing were often viewed as inappropriate. Social expectations, especially the importance of modesty and respect, kept public affection limited despite growing exposure to global culture.
The Role of Media and Pop Culture
As South Korea became famous around the world for K-pop, K-dramas, and movies, ideas about showing affection in public started to change. These shows and music videos often included romantic scenes where couples held hands, hugged, or kissed. This was a big shift from traditional values and influenced younger people to think differently about public affection.
Over time, younger generations became more comfortable showing small signs of affection in public, like holding hands or giving a quick hug. In big cities like Seoul, these gestures are now more accepted. However, more intimate actions, like long kisses, are still rare. This shows how media has influenced social behaviors while traditional values remain important.
Public Affection Etiquette in South Korea
In South Korea, public displays of affection (PDA) follow certain unspoken rules, reflecting the country’s values of modesty and respect. Understanding this etiquette can help visitors or newcomers navigate social situations and show respect for Korean culture.
What is Considered Acceptable?
In South Korea, people generally accept small gestures of affection in public. Younger couples in urban areas often hold hands, link arms, or give a quick hug, which many see as sweet and polite. These actions have become common in places like Seoul and continue to grow more normal as attitudes change.
What Should Be Avoided?
People in South Korea still consider more intimate gestures, like long kisses or excessive physical closeness, inappropriate in public. Society values modesty, and many believe these actions should stay private.
South Koreans often judge public behavior by how it affects others, so showing too much affection might make people uncomfortable.
Affection in Formal Settings
In formal or traditional settings, public displays of affection in Korea are even more restricted. For instance, couples rarely show physical closeness in front of elders or in professional environments. Respecting these norms is important to avoid offending others or appearing disrespectful.
Subtle Ways to Show Affection
Instead of grand gestures, many South Koreans prefer more thoughtful and understated ways of showing affection. This might include sharing small gifts, walking closely together, or offering kind words. These subtle actions align with South Korea’s emphasis on modesty and consideration for others.
Respecting Public Affection Norms in Korea
In South Korea, public affection reflects a balance between tradition and modern influences. While attitudes are slowly changing, modesty and respect remain important. Being mindful of local customs shows understanding and helps create positive interactions. Respecting these cultural norms can make your experience in South Korea more enjoyable and meaningful.
Be sure to check out my earlier posts about my recent trip to Busan, South Korea, and some great hiking spots in Seoul, Korea.
